Ads Specs - English (US)

• All

• Native

• Video

• High-Impact Display

• Standard Display

Standard Native

Promote your business and drive performance with Outbrain’s classic native ads.

Managed
Programmatic

• Image: PNG, JPG (1200 x 800px)
• Max image weight: 2.5 MB
• Title: 100 characters maximum (60 recommended)
• Brand name: 60 characters maximum
• CTA (optional): Selected from predefined list (10 languages supported)
• Description (optional): 150 characters maximum
• Placement: In the Feed
• Devices: All
• Best for: Consideration, Performance

Clip

Drive higher consideration and performance with animated ad experiences.

Managed

• File: GIF or MP4 (3:2 ratio*, up to 30MB)
• Length: 15 sec max** (x3 or x1 loop)
• Title: 60 recommended, 90 max
• Brand name: 25 characters
• CTA: Selected from predefined list (10 languages supported)
• Best for: Consideration, Performance
• Devices: All
• Placement: In the Feed
• * If the ratio is different or doesn’t match the widget size, a blurred padding is added.

App Install

Grow your business by driving more installs from the most relevant, high value users.

Managed

• Image: Up to 1200px, in a 1:1 ratio (display size is 300x300px)
• GIF: Maximum file size of 12 MB
• Title: 100 characters
• Brand name: 50 characters
• Image format: JPG, PNG
• Main image weight: max 2.5 MB
• CTA: Selected from predefined list (10 languages supported)
• Brand logo: Minimum 40x40px, maximum 400x400px, 1:1 ratio
• App Store Average Rating (Optional): App store product ID for both Android and iOS
• Best for: Performance
• Devices: Mobile
• Placement: In the Feed

Carousel

Showcase your products and tell a story with a social experience.

Managed

• Image: JPG or PNG, 1:1 ratio, min 300px, max 1200px
• Max image/video weight: Image up to 2.5 MB, gif/mp4 up to 30MB
• Main title: 100 characters (60 recommended)
• Card title: 100 characters
• Brand name: 60 characters
• CTA: Select from a dropdown list of 20+ options
• Brand logo: 1:1 ratio, min. 40px, max 400px
• Card URL: Mandatory
• Number of cards: 3 min, 10 max
• Best for: Consideration, Performance
• Devices: All
• Placement: In the Feed

Pre-Roll Video

Introduce your brand at relevant moments with context-powered pre roll video within premium editorial content.

Managed
Programmatic

• File types: avi, mov, mp4, m4v, mpeg, mpg, webm, wmv
• Tags supported: VAST 2.0, 3.0, 4.x, VPAID 2.0
• Video size: Up to 100 MB
• Video length: Up to 60s
• Aspect ratio: Landscape/horizontal: 16:9 or 4:3
• Click Through URL: Mandatory
• Impression tracker: Optional
• Tracking: Must be HTTPS (able to serve via SSL)
• Branded player (optional): JPG, PNG (+font files if required)
• Companion ad (optional): JPG or PNG, 350x50, click through mandatory
• Best for: Awareness
• Devices: All
• Placement: Above the Feed

Outstream Video

Boost video views and brand awareness at the right moment.

Managed
Programmatic

• File types: mp4, .mpeg, .mpg, .mov, .3gp, .avi (mp4 - H264 AAC recommended)
• Tags supported: VAST 2.0, 3.0, 4.0, / VPAID 2.0 (must be encapsulated into a VAST)
• Video size: 1MB min, 250 MB max
• Video length: Up to 60s
• Aspect ratio: Landscape (16:9, 1.91:1, or 4:3), Vertical (9:16, 1:1.91 or 4:3), Squared (1:1)
• Frame rate: Up to 30 FPS
• Bitrate: 300 Kbps min, 3500 Kbps max
• Click Through URL: Optional (but recommended)
• Impression tracker: Optional
• Tracking: Must be HTTPS (able to serve via SSL)
• Best for: Reach & Scale
• Devices: All
• Placement: In & above the Feed

High Impact Display

Deliver large-format display experiences that drive greater impact and attention.

Programmatic

• File type: PNG, JPG, MP4
• Main image/video weight: 2.5 MB maximum
• Main image/video ratio: 1:1.3 (recommended size 1,200 x 1,560) / 1:1 (recommended size 1,200 x 1,200)
• Additional assets: Brand logo ratio: 1x1 (250x250 size recommended), Brand name: 25 characters, Title: 30 characters, Description: 90 characters, CTA: 15 characters
• Device: Mobile only
• Variations available: Native Image, Native Video, Social Image, Social Video, Carousel, Zoom, Panorama
• Our team creates your selected variation of High Impact Display formats in the Outbrain Studio. We can also support your own display experiences in your DSP of choice, using HTML5 ad tags or images in size 300x600.

Banner

Banner content

Programmatic

• Supported format sizes: 300x250, 160x600, 728x90
• Image format: PNG, JPG
• Main image weight: 2.5 MB maximum
• Best for: Awareness
• Devices: All